Our Story

Us humans experience a deep, unique connection with our pets: we view them as a full-fledged part of our family. And those who show love to their four-footed friends, receive a soulmate in return. That’s why they deserve the best we have to offer.

Health issues

Despite all the love we give our furry friends, they sometimes develop health issues anyway. Nobody wants to see their beloved pet suffer, so the symptoms must be taken care of as quickly as possible. Unfortunately, health assistance often focuses so much on the symptoms, while the underlying cause remains unchallenged. Our belief differs from this. Let the food you give your dog be its medicine: resolve the problems under the surface and thus heal the symptoms shortly after.

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Those who show love to their four-footed friends, receive a soulmate in return.

The underlying causes

Health issues can be provoked by substances and ingredients when the digestive system of the carnivore can’t process these nutrients straight away. Examples are the following products: gluten, soy, sugar, salt, artificial fragrances, dyes and flavoring, preservatives and chemical additives. Furthermore, it’s essential for the food to contain mainly animalistic ingredients. Animalistic products contain animal cells. These cells are irreplaceable for carnivores because they contain essential amino acids, which they need to live a healthy and happy life.

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What can the owner do?

As an owner you want to enjoy the presence of your dog for as long as possible. It’s essential to consciously pick the food you feed in order to achieve this. Research your dog’s needs and the nutrients he or she might not be a big fan of. With this information in mind, you can thoughtfully choose the appropriate food for your little friend and therefore create at least two moments of happiness per day. We understand that you’d like to know exactly what goes into your dog’s mouth, so we’ve made it easy for you. No big claims or promises on our packaging, only truth. We often give an impression of our factory on our platforms, to be fully transparent about the food you feed. At last, we are very vocal about the origin of our products: they are locally produced in our very own factory and surroundings.

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Natural food as a solution

Grandpa Bert had sharp presumptions as a dog breeder in the sixties and nowadays there’s enough supportive research that demonstrates his findings: natural food has a positive effect on your pet’s health. With the vision of Grandpa Bert we’ve been producing natural food for dogs since 1972. The result? A tasteful range of products that make every four-footed friend wag their tail and drool from the mouth.

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What else do we do?

We continue the petfood-dream that Grandpa Bert once had and expand it further! We look beyond just food and take taking care of your dog to the next level with our dogcare. Moreover, we also don’t forget about another four-footed furry family member: the cat. They deserve the best out there, which we offer.

Dogcare

Good care goes beyond healthy food. With this in mind, we went out to look for the best dog care products on the market: free of alcohol, sulfates and parabens. We required them to be pH neutral as well, in order to fit the dog skin the best. These products turned out to be very scarce, so we started developing them ourselves. We connected our experience with knowledge to bring forth great results: affordable dog care products with natural ingredients and soft scents, specifically made for the dog’s skin.

Cat food

Next to our love for dogs, we love cats unconditionally too. Specifically for them, we designed a fresh meat meal with beef, chicken and salmon. The MIAUWMIX! Finely tuned to meet the cat’s demands. As you could guess, this meal contains 100% meat and 0% nonsense. Next to this, we’ve also got delicious, tasteful dry food. Crispy kibble, the way the cat loves it. One of our variants is completely grain free: specifically designed for sensitive cats.

Our mission

To create happiness. A happy pet radiates joy. We aspire to create infinite happiness by improving the well-being of so many dogs & cats. This way we put a smile on every owner’s face. That’s exactly why we do what we do. This mission originates from the love that Grandpa Bert had for dogs – his own and those of others. Homeopathic therapy and natural food with a unique recipe: Grandpa Bert did everything with the intention of making dogs happy and to ensure they look amazing.