The reasons your dog desires our products
Meat as number #1
The most important thing in a carnivore’s life, next to his family, is meat. It’s exactly what he needs for a supple digestive process.
Healthier food for dogs
Thanks to 50 years of knowledge and craft, we know exactly what makes your dog truly happy.
Local products
Free of nonsense
Our products are locally produced in our own factory in Veldhoven. Full of virtuous ingredients. That’s something to be truly proud of!
Always close
Allow yourself to be informed by the nutrition experts from our points of sale. Discover our royal assortment of meals that make every dog salivate.
Made in our very own factory
For 3 generations we’ve been manufacturing honest products in our own factory in Veldhoven. Products that fit the digestive system of dogs, providing complete transparency about what’s in them. We pioneer honesty in the petfood market. Doing this, we strive to create a new standard, because we believe food is meant to be honest.
More about usFour-legged friends love this
Products with a wagging guarantee
